What is Ingredient Branding?
It helps you to turn your company’s innovation into a HERO brand. We are using proven agile methodologies built on 30.000 hours of unique experience, that are truly transformational; not only educational. They will result in increased end-user demand allowing you to dial up more value.
Getting out of the ZERO position of being “just a supplier” by transforming your Ingredient into a highly demanded HERO Brand.
ZERO POSITIONMany companies are not getting a fair value for their innovations. They are locked-into the unfavourable role of a supplier. The innovation is unknown and unseen for the final user and therefore completely exchangeable.
HERO POSITIONYou will learn how to transform your technology into a well-known and in-demand brand and how to create a triple-win solution for you, your customers and their end users.
Example of a $100 T-Shirt value chain: Brands & Retail pick-up 90% of the value. All suppliers are competing for the remaining 10% of the total value created (excluding V.A.T.).
It is packaged into a powerful 12-week course and equips you with the most important tools you need to solve your company’s value chain discrepancy by yourself and to get the recognition you deserve. It is divided into 3 sections with 4 lessons each. Learn together with your peers under the guidance of global Ingredient Branding experts.
Understand the value creation of the Ingredient Brand Model. Assess your brand along critical success criteria and get into pole position to become a relevant and integral component for the buying decision of the finished product.
Define your brand based on the definition of an Ingredient Brand to make it attractive & relevant to your target audience
Your go-to-market strategy goes along the most relevant success criteria of the Ingredient Brand Model and you activate your brand via customers and through your brand network.
Not sure if this is right for you? Ask us
"We could build a strong foundation for our ingredient branding strategy. In each session we learned about important building blocks and completed hands-on exercises that resulted in tangible results for our company. The Masterclass provided great resources on how to effectively create pull from consumers to drive B2B demand."
"Dimpora’s membranes add great value to our customers products and with the inputs of the Braindery Masterclass, we are now equipped to transmit that value even better."
"Tomas and his team are absolute experts in ingredient branding. We learned a lot during the Masterclass and are looking forward to work closer together in the future. The program is great value for the money."
BRAINDERY’s Ingredient Branding Masterclass has a 100 % satisfaction rate and a Net Promoter Score from 9 out of 10
This is what you get when you join:
This is what you should bring:
Dislcaimer: This course is designed for the industry and follows the principle of peer learning in small groups. It is therefore not suitable for marketing agencies or other consultants.
BRAINDERY® is the brainchild of Tomas Vucurevic, the global Ingredient Branding Specialist, who has spent over 30,000 hours helping suppliers and manufacturers to successfully commercialize their innovations.
Tomas is a global authority who enables startups to multinational corporations and everything in between to gain more visibility and therefore, more value. With his unparalleled knowledge and expertise in Ingredient Branding, Tomas can see what his clients cannot see. He loves to decode commodities.
By upskilling employees & teams, he helps companies unpacking their innovations into a powerful brand, increasing profitability and securing that they are in control of their own branding process without relying further on external consultants.
At the same time, he helps employees to future-proof their careers. “By completing our Ingredient Brand Masterclass, you will become one of the most sought-after professionals in your industry,” Tomas promises.
